EXCHANGE Volume 02, No. 1, 2024, pp. 89-92
Based on Consumer Theories: What can Companies do to Accelerate Carbon Neutrality
Abstract: According to the Sheth-Newman-Gross consumption value model, a product or service provides consumers with five aspects of value: functional value, social value, emotional value, cognitive value, and situational value. Based on this theory, this paper explores the strategies of Tesla and tries to find out its way to better achieve the worldwide goal of carbon neutrality. Tesla, one of the new energy vehicle manufacturers, is a pioneer in accelerating carbon neutrality. It manufactures products that qualify for all the features of the consumption value model, which to some extent account for its success worldwide. More importantly, I conclude its experience so that other companies can learn and apply it forpractice themselves and better achieve carbon neutrality. That is to make their goods or services full offunctional value, social value, emotional value, cognitive value, and situational value. And social valuehas been more and more important in the Internet era.
Keywords: Carbon neutrality; Sheth-Newman-Gross consumption value model; tesla company.